About us
About InTexas
Every Texas town has a story. We want to help tell it.

Meet the founder
InTexas.com was launched in 2026 by entrepreneur and real estate broker Aaron Farmer, but the idea behind it had been taking shape for more than 15 years.
A seventh-generation Texan, Aaron was born in Arlington, graduated from high school in Rio Vista, and has called Cleburne, Bryan–College Station, San Antonio, and Austin home. Along the way, he developed a lifelong appreciation for Texas, especially its back roads, forgotten places, historic town squares, and small communities that most travelers pass right by.
That appreciation became the inspiration for InTexas.com.
Texas Is a Collection of Small Towns
We believe the real heart and soul of Texas isn’t found only in its big cities. It’s found in the small towns, local traditions, family businesses, historic buildings, and people who give each community its own identity.
In many ways, Texas is simply a collection of small towns, each with its own story to tell.
Consider the Dallas–Fort Worth Metroplex. What appears today to be one enormous urban area is actually a patchwork of individual communities, many of which began as small, independent towns. The broader 16-county North Central Texas region includes approximately 170 member cities, each with its own history, identity, and sense of place.
As those communities have grown together, many of the old boundaries have become difficult to recognize. But their stories, traditions, and local character remain.
And that’s what we want to celebrate.
Discover the Texas Beyond the Highways
InTexas was created to help people discover more of what makes our state special.
From the smallest rural communities to our largest cities, we want to bring together the places, people, history, outdoor adventures, local businesses, events, and real estate that make Texas unlike anywhere else.
We want you to discover a town you’ve never visited, learn something about a place you’ve lived your entire life, find a local business worth supporting, explore a beautiful state park, or perhaps even find your next home.
Most importantly, we want to preserve and share the stories that might otherwise be forgotten.


Help Us Tell the Story of Texas
InTexas isn’t intended to be just a website about Texas. We want it to be a website built with the help of Texans.
Whether you’ve lived in the same small town for generations, recently moved to Texas, or simply have a favorite place you love to visit, we’d love to hear from you.
Tell us about the history of your hometown. Share a memory about an old Main Street business. Introduce us to an interesting local character, a little-known landmark, a favorite restaurant, or a place that deserves more attention.
Big town or small town, every community has something worth sharing.
We invite you to contribute your stories, recommendations, and local knowledge to help make InTexas a place where Texans can discover, celebrate, and preserve what makes our state special.
Have a story, suggestion, or idea?
We’d love to hear from you. Contact Aaron directly or visit our Contribute page to get involved.
Welcome to InTexas. Everything Texas. All In.